I’ve spent 8 years looking for a label. Am I a "Relationship Coach"? A "Performance Hypnotist"? A "Trauma Specialist"? I kept trying to put myself in a box. But yesterday, looking over my client notes from the last decade, it hit me. I’ve been in the same niche all along. I just didn’t have the name for it. No matter the client I work with... Whether they are reeling from a breakup... Struggling with insomnia... Trying to heal from childhood trauma... Or just lacking the confidence to speak...

Yesterday, I was sitting with my wife, venting. I told her I was struggling. Trying to pick a "niche." Trying to dial down into that one, specific problem I "should" solve for the world. She looked at me and didn’t blink. "Matus, your niche is that you learn things that work... and you make them simple for everyone else." She challenged me right then and there. "Stop overthinking the "business" of it. And just share EVERYTHING." So, that’s what I’m doing. Starting today, I’m opening the vault...

Imagine for one second... that somebody will take your job away from you... the car you're driving... the house you live in... your passport... your education and all the titles you acquired with your hard work... all of your money... your clothes... your phone and computer... what would be left of you? You might feel that if you stop to attach to or to be all these forms, you'd disappear. But the truth is: You'd still be here. Ancient mystics and modern neuroscientists agree: We are living a...